The Turkish Market The World Diamond Market Source: DTC Turkey Offices 63 billion $ in 2005 In year 2004, 89 million pieces of diamond jewellery is sold Between the years 1980-2004 the market has grown three times USA holds up 52% of the whole market (Asia 15%, Japan %12,      Canada 2% and Europe %11) According to research diamond creates alternative to luxury cars and travel The Turkish Economy Source: The World Fact Book (CIA) (http://www.cia.gov) Land: 780,580 sq km Population: 70,660,559 (July 2005 est.) 0-14 years: 26% (male 9,232,439/female 8,897,135) 15-64 years: 67.3% (male 23,806,367/female 23,053,536) 65 years and over: 6.7% (male 2,140,242/female 2,530,840) GDP: $592.7 billion (2004 est.) GDP - per capita: $8,600 (2005 est.) GDP - real growth rate:  8.2% (2004 est.) Inflation rate: 6.4% (2006 est.) Industries: textiles, food processing, autos, mining (coal, chromite, copper, boron), steel, petroleum, construction, lumber, paper The Turkish Diamond Market Source: Janet Sussen from De Beers Group 650 m $ in 2005 %25 growth annually Rank 10-15 between NIC’s %18 of the population owns diamond Research told us that in Group C; men and women prefers diamond as a Gift of Love (GoL) Consumers pay attention to clarity rather than size (like Italian consumers, opposite of USA) Turkish women are highly diamond and jewellery orientated The Turkish Market consists of the bridal segment. Women see diamond as a Gift of Love (GoL) The bridal segment in Turkey can be analysed under two headings. Pre- bridal segment: Solitare rings, 5-7 stone wedding rings and wedding sets. Post-bridal segment: Triology rings, pendants and ear-rings     (anniverseries, new years, birthday etc.) Diamond is prefered; Pre-engagement 1%, Engagement 8%, Wedding 19%, Wedding Anni 21%, Birthday 18% and Others 7% Aydın Kuyumculuk in the Market Founded by Aydın Güzeliş Has been the initiator in many areas to the Turkish Diamond/Gold Market In business for over 40 years and have shops in the biggest jewellery districts Produce almost 60 new designs of diamond jewelery every month Dedicated to be the leader in diamond business (in the market) Produce taylor-made costume jewelery and export it mainly to E.U. countries Bring up fashionable designs to the market (14K and 9K using semi- valuable stones such as ruby, sapphire and emerald) Aims to increase its exports in the years to come Highly enthusiastic work-force motivated to build-up efficiency Increase brand-awareness and establish a quality service loop in the company Create brand awareness and brand purchase intention for its sub- brand "Rose Diamond" which was established in year 2005
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